Effective Digital Marketing for Specialty Brands
In the previous article, we talked about common mistakes specialty brands (and many other types of businesses) make with digital marketing. Now that we’ve saved you a bunch of money and disappointment by showing what not to do, let’s talk about what you should do to charge up your sales pipeline using digital channels. Content Marketing is King Content marketing is far and away the single best thing you can do to generate a sustainable, highly-converting pipeline of customers and keep them coming back for more. But as with most things, there’s a lot of nuance in the details. One