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BUSINESS AI FOR SMB’S: A MANAGEMENT TAKE ON THE CHALLENGES OF LEVERAGING DATA AND AI FOR SALES GROWTH AND ENHANCING THE CUSTOMER EXPERIENCE (CX)

The modern business world is captivated by data science and analytics. It seems like in almost every enterprise there is talk of needing to bulk up the data science and analytics functions to solve all conceivable business problems and chart the company towards endless success. In more cash-rich operations, management often seeks to go even beyond analytics and towards vaunted ‘AI’ solutions, generally caught up in Silicon Valley hype and expecting the state of AI to be decades (or even centuries) beyond its actual current state. Whether their company is large or small, countless contemporary managers are trying to win the data science and analytics race, but often come up frustrated when their expectations don’t meet reality.

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