Nick Gausling

Currently leads optimization efforts, business development, and special projects for omnichannel sales company-wide. Cross-functional support for revenue generation (e-commerce/digital sales, chat and phone-based inside sales, and third-party marketplaces), CX, digital merchandising, and digital marketing. Oversight of the corporate E-commerce Operations and Omni Projects teams, a staff of 20+ including three managers. Directly report to the EVP/GM of Omni Commerce.

Previously held functional roles in divisional brick & mortar leadership supporting books of business ranging from $700MM – $1B+ across 600-900+ retail stores, directly reporting to the Divisional EVP. Exercised direct responsibility for field-facing financial & KPI analysis, finance vendor relations, special projects, and serving as a divisional liaison to the corporate office. 

• Key leader in the reorganization of the Inside Sales (chat/phone) team into a modern, streamlined operation that is integral to the omni vision of the company.
• Served as client-side project lead on a digital modernization consulting engagement with Bain & Company.
• Sourced vendors, analyzed proposals, and procured relationship with a financial services vendor to solve competitive gap in New Jersey & Vermont with no secondary/tertiary financing. Later led expansion of that same offering into Minnesota and Wisconsin stores, and subsequently into Inside Sales for customers in all four states.
• Led field budget control effort to drive down brick & mortar divisional salesperson expense by -50 basis points year over year.
• Helped lead through navigating numerous challenges including bankruptcy change management, multiple organizational restructures, and COVID-19 crisis response (regulatory, expense management, contactless retail program, revenue recapture, sanitation, and store re-opening plans).