Nick Gausling

Currently leads optimization efforts, strategic planning, and special projects for omnichannel sales company-wide. Cross-functional support for revenue generation (e-commerce/digital sales, chat and phone-based inside sales, and third-party marketplaces), CX, digital merchandising, and digital marketing. Directly report to the GM/EVP of Omni Commerce.

Previously held functional roles in divisional brick & mortar leadership supporting books of business ranging from $700MM – $1B+ across 600-900+ retail stores, directly reporting to the Divisional EVP. Exercised direct responsibility for field-facing financial & KPI analysis, finance vendor relations, special projects, and serving as a divisional liaison to the corporate office. 

• Extensive field time to understand the needs of local leadership, advise on best practices and process improvements, train on financial disciplines and controls, and furnish analysis for the Divisional EVP.
• Sourced vendors, analyzed proposals, and procured relationship with a financial services vendor to solve competitive gap in New Jersey & Vermont with no secondary/tertiary financing. Later led expansion of that same offering into Minnesota and Wisconsin stores, and subsequently into e-commerce / inside sales for customers in all four states.
• Led field budget control effort to drive down brick & mortar divisional salesperson expense by -50 basis points year over year.
• Helped lead through navigating numerous challenges including bankruptcy change management, multiple organizational restructures, and COVID-19 crisis response (regulatory, expense management, contactless retail program, revenue recapture, sanitation, and re-opening plans).